International infrared heating  specialist & manufacturer, Ceramicx, is working on a surge of demand received over the course of the Chinaplas 2010 exhibition held in Shanghai in April of this year.

Ceramicx Founder and Managing Director Frank Wilson dodged the volcano ash travel crisis attend the annual plastics exhibition in China.

Mr. Wilson says that ‘Ceramicx and its products were very warmly received at Chinaplas 2010. We were marketing our excellent ceramic and quartz infrared products- and at the right price. In addition, our Irish industrial base and pedigree gives us a very good entrée into the Chinese market. We have comparatively little history there to date – and therefore less supposition and prejudice.’

Wilson also pointed out that the huge scale of the Chinese ‘opportunity’ has to be witnessed first hand. ‘In the Shanghai area alone, there are nine builders of thermoforming machinery. In the adjacent economic region of China there are also a further nine builders. The volume of production and demand is simply of a different scale to the rest of the world.’

Ceramicx exports its infrared heaters and heating systems all over the world from its base in Ballydehob, West Cork. The company’s infrared heating systems form the core of thermoforming machines worldwide and the plastics sector accounts for approx 60% of total sales from the County Cork plant.

Wilson says that he distributed 80 Ceramicx infrared product samples in all to interested buyers at Chinaplas and also spent time in discussions that are set to establish agencies and distributorships throughout China.